Everything DealBook does — and the creator problem each feature solves
Managing brand deals looks simple from the outside: brand reaches out, you agree on a rate, you post, they pay. In practice, you're juggling five active deals, three in negotiation, one overdue invoice, two deadlines this week, and a WhatsApp thread from Nykaa you forgot to reply to. DealBook was built to hold all of that.
A 7-stage pipeline that matches how brand deals actually work in India
Most project management tools are built for software teams. DealBook's pipeline is built for the brand deal lifecycle as Indian creators actually experience it.
Inbound → Outbound → Negotiating → Contract → Active → Delivered → Paid. That's the real flow — not some generic To Do / In Progress / Done board.
Inbound is when Mamaearth's agency slides into your DMs. Outbound is when you pitch a brand cold. Negotiating is the back-and-forth on rate and deliverables. Contract is when the agreement is signed. Active is when you're executing. Delivered is when the content is live. Paid is when the money is in your account.
Every stage tells you something different. Too many deals stuck in Negotiating tells you your rate card needs work. A deal that's been Active for 30 days without moving to Delivered tells you something went wrong.
Deadline tracking that tells you when you're in trouble
A deadline in a spreadsheet is a date in a cell. It doesn't turn red. It doesn't move to the top of your list. It doesn't tell you that you have 48 hours left until a boAt Reel is due.
DealBook surfaces overdue deals and upcoming deadlines across your entire pipeline. The stats bar at the top of your board shows how many deals are due this week and flags anything overdue. Deals with deadlines within 3 days are highlighted.
This matters more for creators with mixed content types. A Zomato Instagram Reel has a tighter turnaround than a YouTube integration for a D2C brand. You shouldn't need to mentally track the difference.
Deliverable checklists per deal
Brands don't just buy 'content.' They buy a Reel plus a Story plus a link in bio mention plus a 24-hour highlight. If you miss the highlight, you've broken the brief — even if the Reel performed well.
Each deal in DealBook has a deliverable checklist. You define what's included when you create the deal — Reel, Post, Story, YouTube Video, Community Post, Description Link — and check each one off as you complete it.
A deal doesn't get marked Delivered until you've confirmed what was promised was delivered. This protects you in disputes and stops you from closing out a deal and realising three days later you forgot the pinned comment.
Net receivable calculator — TDS + GST built in
This is the feature that doesn't exist anywhere else.
When a Myntra campaign manager quotes you ₹1,20,000 for a collab, that's not what lands in your account. Under Section 194H, brands deduct 10% TDS before paying creators. If you're GST-registered and billing with 18% GST, the calculation changes again.
Deal amount: ₹1,20,000 · TDS (10%): −₹12,000 · Net receivable: ₹1,08,000. Or with GST — Gross total: ₹1,41,600 · TDS on gross: −₹14,160 · Net receivable: ₹1,27,440.
You set the TDS rate and GST flag per deal. The calculation is automatic. The pipeline total in the header is gross deal value. The net receivable per deal is the number that matters for cash flow planning.
Pipeline health in four numbers
Four numbers across the top of every DealBook session: Active deals (how many are currently in flight), In pipeline (total deal value across all active stages), Due this week (deals with deadlines in the next 7 days — goes red if any are overdue), Received this month (total paid out in the current calendar month).
Together, these tell you whether your creator business is healthy or whether you're about to have a bad month. They update every time you add or change a deal.
One-click invoice from any delivered deal
The invoice problem for creators: the deal closes, the content goes live, and then two or three weeks pass before anyone sends the invoice. By that time the brand's AP team has moved on, the payment cycle resets, and you're waiting another 45 days.
When a deal hits Delivered in DealBook, one click opens a pre-filled invoice — brand name, deal amount, GST and TDS values, your account details. You don't fill in anything manually.
The invoice is GST-compliant, shows the TDS deduction breakdown, and downloads as a PDF. Send it the same day the post goes live.
Board view, list view, mobile — wherever you work
Creators don't manage their deals from a single desktop. They check deal status while editing a video, add a new inbound during a commute, and update a deliverable from a phone before posting.
DealBook's board view works on mobile. The list view sorts by brand, amount, deadline, or stage. Filter by stage — see only Active deals, or only Delivered deals that need invoicing. The quick-add form takes under 30 seconds.
Everything available on a laptop is available on a phone. No desktop-only features.
Free. No paywall. No pro plan for the features that matter.
Every feature above — pipeline, TDS calculator, deliverable checklists, invoicing — is free.