India's creator business platform — 4 tools now live

Stop managing brand deals
in WhatsApp.

Calculate your INR rate, track collabs, build a media kit, and send GST invoices — all in one place. All free. No Western benchmarks, no dollar conversion.

Get started — free
No credit card
·
No setup
·
All four tools free
DealBookBeta
3 active deals  ·  ₹1.8L in pipeline
Nykaa Fashion
DELIVERED
IG Reel · ₹45,000 · Jun 20
boAt Lifestyle
NEGOTIATING
YT Video · ₹85,000 · Jun 28
Mamaearth
ACTIVE
IG Story Pack · ₹18,000 · Jul 5
Finance50K followers3.5% ERMetro
Floor rate
Don't go below
₹20,500
Recommended
Pitch this first
₹31,000
Premium
For exclusivity
₹46,500
@priya.finance
Instagram · YouTube · Finance
52.4K followers4.1% avg ER
IG Reel: ₹35,000YT Video: ₹55,000
mediakitlab.com/kit/priya-financeCopy link
INV-2025-047
To: Nykaa Fashion
SENT
Deal amount₹45,000
GST 18%+₹8,100
TDS 10%−₹4,500
Net payable₹48,600
The gap

Built for someone else.
Not anymore.

3.5M+
3.5M+ creators. Under 10% earn from brand deals.
Millions of creators in India. Fewer than 10% earn meaningful income from brand deals — not because of audience size, but because they lack the tools to price, pitch, and bill professionally.
$
Every rate calculator is in dollars
Every brand deal tool on the internet outputs in USD. Indian creators are left doing conversion math, using wrong benchmarks, and consistently undercharging brands by 30–50%.
₹0
No GST-ready invoice tool for creators
Indian creators need proper GST invoices to bill brands. Every invoice tool is either Western, generic, or requires an accountant. We built the first one that actually understands Indian creator taxation.
Sheets
Brand deals managed in WhatsApp and Sheets
Most Indian creators track their entire deal pipeline in WhatsApp chats and Google Sheets. Deadlines slip. Follow-ups never happen. Payments get missed. There was no CRM built for how Indian creators actually work — until now.
The toolkit

One platform. Every stage.

From knowing your rate to tracking a deal to sending the invoice — MediaKit Lab covers the entire creator business lifecycle. Built for India from scratch.

ColabRate
Brand deal rate calculator. Input platform, niche, followers, ER, and city — get floor, recommended, and premium rates in INR with market insights and a shareable rate card.
LiveTry free
DealBook
Brand deal CRM. Track every collab from inbound to paid — deadlines, deliverables, net receivable after GST/TDS, and one-click invoice generation. Built for the way Indian creators actually manage deals.
LiveTry free
MediaKit Generator
Professional media kit builder. Fill in your stats, rates, and brand story — get a shareable PDF link brands can open on any device. Done in under 5 minutes.
BetaTry free
Invoice Generator
INR invoices with GST support built in. Bill brands professionally with the first invoice tool that actually understands Indian creator taxation — not a Western template with rupees swapped in.
BetaTry free
Brand Collab Marketplace
Hyper-local marketplace connecting creators with Indian brands — city by city, niche by niche. Food creators with restaurants. Fitness creators with gyms. Starting in Mumbai, Bangalore, Pune.
Coming soon
AI Creator Suite
AI tools saving Indian creators 15–25 hours a week. Caption generation, hashtag research, brand outreach emails — all India-context-aware and Hindi/regional language-friendly.
Coming soon
DealBook

Every brand deal,
tracked end to end.

From first pitch to final payment — DealBook tracks every stage, every deliverable, and exactly what you'll earn after GST and TDS. Your deal pipeline, finally out of WhatsApp.

7-stage deal pipeline. Inbound → Negotiating → Contract → Active → Delivered → Paid. Every stage maps to the real lifecycle of an Indian brand deal, with a Kanban board and list view you can switch between.
Net receivable, always visible. See your take-home after TDS deduction and GST for every deal — calculated live. No mental math. No surprises when the invoice goes out.
One click to GST invoice. Mark a deal Delivered — hit Generate Invoice. The brand name, amount, GST, and TDS pre-fill from DealBook into Invoice Generator automatically.
Start tracking deals — free
DealBook
BETA
INBOUND
›NEGOTIATING
›ACTIVE
›DELIVERED
›PAID
NEGOTIATING
boAt Lifestyle
YT Integration · Jun 28
₹85,000
ACTIVE
Nykaa Fashion
IG Reel · Jun 20 ⚠
₹45,000
DELIVERED
Zerodha
IG Reel · Delivered
₹32,000
₹1.8L in pipelineNet est. ₹1.44L
ColabRate

Your rate, calculated.

Not a guess. Not a WhatsApp group average. A calculation based on your actual niche, your followers, your engagement, your city.

India city tiers built in. Metro, Tier 2, and Tier 3 each apply a calibrated rate modifier. Reach in Mumbai ≠ reach in Patna, and the rates reflect that.
10 niche multipliers. Finance commands 2.8×, Tech 2.2×, Education 1.8×. Your niche determines your premium. We've modelled Indian brand spending data to get these right.
Save, PDF, email to brand. Turn your rate card into a shareable PDF or email it directly to a brand manager — with one click, from the tool.
Calculate my rate free
CalculatorSaved cards
Platform
IG ReelPostStoryYT Long
Niche
Finance2.8×Tech2.5×Education1.6×Fashion1.4×
Followers
50K
Engagement Rate
Good3.5%
Micro creator  ·  10K – 1L
Floor rate
₹20,500
Recommended
₹31,000
Premium
₹46,500
MediaKit Generator

A media kit brands
actually open.

Not a Canva template. Your stats, AI-written bio, and rates — built into a web portfolio brands can browse on any device. They enquire from the page. You get the lead. PDF included. Free.

Your bio, written by AI. Enter your stats and niche. Hit “Write with AI.” Get a 2–3 sentence positioning statement specific to your numbers — not a template.
Built around real data. Follower count, engagement rate, audience demographics — everything brands check before they reply, pre-formatted in one document.
Web portfolio, not a PDF preview. Your share link opens a full responsive page — stats, demographics, and rates laid out for a browser. Reads on any phone. No zooming required.
Brands enquire from the page. A collaboration request form sits on your public kit. Brand fills it in. You get it as an INBOUND lead in DealBook — not a DM lost in message requests.
PDF when brands ask for a file. One-click PDF for brands with formal onboarding processes. Same document, no watermark, no extra steps.
Build my media kit free

Priya Mehta

@priyamehta

FINANCE

1.2L

FOLLOWERS

4.8%

ENGAGEMENT

85K

AVG VIEWS

COLLABORATION RATES

Instagram Reel₹35,000
YouTube Integration₹75,000
Instagram Story₹12,000

WORKED WITH

ZerodhaGrowwNaviCRED
✉ priya@example.comMade with MediaKit Lab
Invoice Generator

GST invoice generator
built for creators.

The only invoice tool built for Indian creator taxation. GST, TDS, PAN, GSTIN — all handled automatically. No accountant required.

GST + TDS in one click. Toggle GST at 18% and TDS at 10% — the invoice calculates everything correctly, including the net payable amount after deduction. Fully compliant with Section 194C / 194J.
PAN, GSTIN, SAC codes. Every field Indian brands expect to see: your PAN, GSTIN if registered, and SAC code 998361 for digital creator services — pre-filled, no guesswork.
PDF download + share link. Download a pixel-perfect PDF for your records or share a live link directly with the brand. Tracks paid, overdue, and draft status automatically.
Create my first invoice — free

Priya Mehta

PAN: ABCDE1234F

GSTIN: 27ABCDE1234F1Z5

INVOICE

INV-2025-007

DATE01 Jun 2025

DUE01 Jul 2025

BILL TO

Zerodha Broking Ltd.

GSTIN: 29AAACZ2407Q1ZY

#DESCRIPTIONAMOUNT
01Instagram Reel — Finance Series (3 posts)₹75,000
02YouTube Integration — 60s brand read₹45,000
Subtotal₹1,20,000
GST @ 18%+ ₹21,600
Gross Total₹1,41,600
TDS @ 10%− ₹14,160
NET PAYABLE₹1,27,440
India-first

Not a translation.
Built from scratch.

Every design decision, every rate multiplier, every feature was built for how Indian creators actually work.

₹ INR-first, everywhere
Every number in rupees. Indian follower notation (50K, 1.2L, 50L). No dollar confusion, no mental math, no wrong benchmarks. This is the tool Indian creators never had.
City tier intelligence
Metro, Tier 2, and Tier 3 carry different brand values. A creator in Bangalore reaches a different audience than one in Raipur. Our rate engine prices this precisely.
GST-ready invoicing
Indian creators need proper GST invoices to bill brands. Our Invoice Generator is the first creator invoicing tool built for Indian tax law — GST, TDS, PAN, and SAC codes handled automatically. Not a workaround. A real, compliant solution.
Hindi & regional language support
Not every Indian creator works in English. Regional language support is coming to the AI Suite — captions, hashtags, and brand emails in the language your audience actually speaks.
Security & Privacy

Your brand deals.
Your data. Your rules.

Your Mamaearth deal notes and Nykaa invoice amounts are business-critical data. We treat them that way — with real security controls, not just a privacy policy PDF.

Compliant with the DPDP Act 2023 — India's data protection law.
Two-factor authentication
TOTP-based 2FA works with Google Authenticator, Authy, and any standard app. Your account stays locked even if your password leaks.
Active session control
See every device that's logged into your account. Revoke individual sessions or sign out everywhere — one click, instant effect.
Download your data
One-click export of everything we hold — rate cards, deals, invoices, media kits. JSON archive, right now, no waiting.
Right to erasure
Request account deletion from your settings. 30-day grace period to change your mind. After that, permanently gone. No questions asked.
AES-256-GCM encryption
Sessions are encrypted end-to-end. Passwords are hashed with bcrypt at 12 rounds. Your credentials are never stored in plain text.
Brute force protection
Login, OTP, and export endpoints are rate-limited. Automated attacks are blocked at the API layer before they reach your account.
Full security overview →DPDP Act 2023 compliance →
FAQ

Questions creators ask before signing up.

If yours isn't here, DM us on Instagram — we reply to everything.

Pricing

Simple, honest pricing.
In rupees.

Free forever
₹0
No credit card required
DealBook — brand deal CRM
ColabRate — INR rate calculator
Media Kit Generator
Invoice Generator (GST + TDS)
2FA & session management
Data export & right to deletion
Advanced analytics (coming)
Team access (coming)
Get started — free
ProComing Soon
₹299
per month · cancel anytime
Everything in Free
Advanced analytics & reporting
Team access
Priority support
Early access to new tools
API access
Coming Soon
Start today — it's free

Indian creators undercharge by 30–50%.
You don't have to.

DealBook, ColabRate, Media Kit Generator, Invoice Generator — four tools covering every stage of the creator deal lifecycle. All free.

Calculate your rate — freeCreate free account

No credit card. No setup. Works in 2 minutes.