What the Media Kit Generator builds — and the deal it helps you close
Most Indian creators send brands a WhatsApp screenshot of their Instagram stats. Brands who receive a proper media kit — stats, demographics, rates, past work, shareable link — take the creator more seriously before the first call. Here's everything the generator builds for you.
Live preview — you see the final result as you type
Building a media kit on Canva means constantly switching between your editing view and the preview. By the time you've adjusted fonts, alignment, and colour blocks five times, you've spent two hours on layout and five minutes on content.
MediaKit Lab's generator shows a live preview of your media kit on the same screen as the form. Every field you fill updates the layout in real time. You know exactly what the brand will see before you hit share.
The output is designed to look professional regardless of how you fill it in. You don't need design judgment to produce a clean document.
Shareable public link — the brand opens it without downloading anything
A PDF attachment is a barrier. Brands get dozens of creator emails per week. A PDF has to be downloaded, opened, and viewed in a separate app. Many brands on mobile just skip attachments.
When your media kit is saved to MediaKit Lab, it gets a permanent shareable URL. You send the link. The brand clicks it and sees your media kit in their browser — on desktop or phone, no download required.
This also means your media kit is always current. Update your follower count or rates, and the shareable link shows the updated version. No need to re-send the file.
Web portfolio — a full page brands can read, not a scaled-down PDF
The shareable link used to open a browser-scaled version of the A4 document. It worked, but it wasn't designed for a screen — it was a PDF layout that required pinching and zooming on mobile to read anything.
The link now opens a full responsive web portfolio: your photo, stats, audience breakdown, rates, and past brands laid out for a browser. It reads correctly on a brand manager's phone at 7pm when they're reviewing creator profiles before a Monday brief. Stats in large type, demographics in bar charts, rates in a clean table — no squinting required.
The URL is the same one you've always shared. Anyone who has your existing link will see the new page automatically. The PDF download is still available directly from the page for brands who need a file for their records.
Collaboration request form — brands reach you from the kit, not through Instagram DMs
The standard flow after a brand sees your media kit: they save the link, maybe forward it internally, and then someone searches for your handle and tries to DM you on Instagram. The message lands in your request folder. You see it four days later, if at all.
Your public kit page now has a collaboration request form. A brand enters their company name, contact email, and a brief note about what they're looking for. The enquiry goes directly into your DealBook as an INBOUND deal — tagged "via-kit" — before you've opened Instagram.
This matters most if you're running your creator business as an actual business. Every inbound lead that bypasses your DMs is a lead you can track: brand name, contact email, their note, all in one place. You move it through the pipeline — INBOUND to NEGOTIATING to CONTRACT — without a single WhatsApp message.
PDF download — when brands specifically ask for a file
Some brands, especially larger ones with formal vendor onboarding processes, ask for a PDF. MediaKit Lab generates the same media kit as a properly formatted PDF, downloadable on demand.
The PDF includes all sections — profile, stats, audience demographics, rates, and past brand work — in a clean single-page layout. It's the same document as the shareable link, just downloaded.
No watermark. No "Made with MediaKit Lab" footer on the free plan. Your media kit looks like yours.
Profile section — your brand identity at a glance
The profile section covers the basics brands need to make a quick decision: your name, handle(s), niche, primary platform, and a short bio. It's the first thing they read.
The bio field is where creators make one of two mistakes. Either they write a generic "lifestyle and travel creator based in Mumbai" that tells the brand nothing distinctive, or they write a 200-word essay that takes 45 seconds to read. The media kit's bio field guides you toward the right length: 2–3 sentences that tell a brand your positioning, your audience, and your differentiation.
AI bio writer — your positioning, written in seconds from your stats
Most creators write their bio last. Every other field is filled, the live preview looks almost right, and then the bio textarea sits blank. What goes in? Two sentences that don't sound like every other creator on the platform? Most people write something generic and move on.
The "Write with AI" button reads your actual stats — follower count, niche, primary platform, engagement rate, and past brand work — and generates a 2–3 sentence bio from them. Not a template. A 1.2L finance creator on YouTube with 6.3% ER gets a different bio than a 45K fashion creator on Instagram with a prior Nykaa collab, because the inputs are different.
You can edit whatever it generates. Most of the time it's a starting point that takes 30 seconds to adjust rather than a blank text box to fill from scratch. For creators who find professional English writing uncomfortable, it removes the one part of the media kit that usually makes people feel stuck.
Stats section — the numbers brands need to evaluate you
Follower count, engagement rate, average views per Reel, average views per YouTube video. These are the four numbers a brand checks before deciding whether to keep reading.
MediaKit Lab's stats section is straightforward — enter what you have, leave blank what you don't. A YouTube creator who doesn't post Reels doesn't need an empty Reel stats field cluttering their document.
ER (engagement rate) is displayed prominently because it's the number that matters most to brands evaluating ROI. A creator with 50K followers and 8% ER is a better investment for most D2C brands than a creator with 150K followers and 1.5% ER.
Audience demographics — the data that closes deals for niche brands
Age split, gender split, top cities or states, top countries. For brands with specific targeting parameters, this data is often the deciding factor in creator selection.
A Bangalore-based fintech brand looking for creators reaching 25–35 year old male professionals in metro cities needs to see your demographics before they can say yes. "My audience is primarily millennials in metros" doesn't close a deal. A demographics section with 62% male, 18–35 age bracket, 55% from top 5 metros does.
You can find this data in Instagram Insights, YouTube Studio, or LinkedIn Analytics. Copy it in once. It stays on your media kit and updates whenever you change it.
Collaboration rates section — so you never have to answer "what are your rates?" in a DM
The rates section lists your pricing per content type: Instagram Reel, Instagram Post, Instagram Stories, YouTube Dedicated Video, YouTube Integration, LinkedIn Post.
Having rates on your media kit changes how brand conversations start. Instead of a brand opening negotiations by asking for your budget, they've already seen your rates before they reach out. The ones who contact you are self-qualifying — they've decided the rates are acceptable, or they have a legitimate reason to discuss them.
Use ColabRate to calculate your rates before filling in this section. Your media kit rates should match your rate card. Consistency across documents signals professionalism.
Past brand collaborations — social proof that answers the "have you worked with brands before?" question
Brands want to work with creators who have already worked with brands. It's a Catch-22 for creators starting out — but for anyone with even a few completed collaborations, listing them on your media kit is the single most effective trust signal you can add.
The past brands section lets you add brand names and optional collaboration notes. Even small campaigns count: a local D2C brand, a one-off Instagram Story for a regional product launch. The list shows you understand how brand collaborations work, you've completed deliverables, and you have real-world experience with brand-creator relationships.
You don't need to have worked with Mamaearth or boAt to have a "Past Collaborations" section. Start with what you have.
Free — no design tool subscription required
Canva charges ₹3,999/year for Pro. Adobe Express is a subscription. Hiring a designer for a media kit costs ₹2,000–₹10,000 per iteration. None of this is necessary.
MediaKit Lab's media kit generator is free. Every feature listed here — live preview, shareable link, PDF download, all sections — is available without a paid plan. Create an account to save and update your media kit over time.
Your media kit is now a web portfolio. Build it free in under 5 minutes.
AI bio writer, live web portfolio, collaboration request form, PDF download. No design skills. No Canva Pro.