Gaming Influencer Rates in India (2025 Guide)
Gaming is India's largest and youngest creator niche, driven by the mobile gaming explosion post-PUBG ban alternatives and the rapid growth of PC gaming among Gen Z. Brand deals in gaming come primarily from mobile game publishers, gaming peripheral brands, and energy drink companies. While per-post rates are lower than finance or tech, gaming creators benefit from high volume opportunities and younger, highly engaged audiences.
Rates assume 3.5% engagement rate, metro city, single-post deliverable. Use the calculator below for your exact numbers.
This preview uses a 50K follower mid-tier creator as the baseline. Create a free account to calculate your exact INR rate from your real follower count, engagement rate, city, and deliverable.
Gaming creators should actively negotiate for usage rights clarity — mobile game brands frequently want to use creator clips in their own ad campaigns without additional payment. Establish upfront that usage rights beyond organic social media require a separate usage rights fee, typically 50–100% of your content creation fee per quarter of usage.